Case study / Coinhabit
A fairer way to share life and money.
Coinhabit explores a simple question: how might people living together manage shared expenses fairly when their financial situations differ?
- Format
- 72-hour design challenge
- Role
- Research, product concept, UX and brand
- Outcome
- App concept, podcast and visual identity
01 / The challenge
Shared costs aren’t always shared fairly.
Co-living brings together people with different incomes and financial circumstances. Dividing every cost equally can be simple, but it may not feel equitable. The challenge was to imagine a more considerate way to coordinate everyday expenses and build financial confidence within a household.
This concept was created during the practical selection challenge for BBVA’s Future Designers VI program. The brief and final proposal were developed within 72 hours.
02 / The approach
Make the invisible conversation visible.
The concept begins with a familiar tension: housemates may have different capacities to contribute, but no comfortable way to discuss it. I explored how an experience could help people understand shared costs, agree on contributions and learn together without making money the only thing that defines their community.
03 / The concept
A product, a voice and a sense of belonging.
The proposal combines an app to organize expenses with educational content and a visual identity for the community around it. The product aims to reduce the effort of managing shared money while treating different financial realities with care.
