The person behind the work
Curiosity, structure and a sharp eye for detail.
I’m María Moreno Poncela, a designer from Jaén now based in Madrid. My work moves between understanding people, shaping services and giving ideas a clear visual form.
My background in design and advertising helps me see a project from more than one angle: what people need, what the business needs, and how an experience should feel.
View CV (2024)
01 / Experience
Where I’ve contributed.
- 2024
Design analyst · BBVA
Worked with experience and research teams on design system flows, screen consistency across markets, product research and visual concepts for internal learning.
- 2021
Designer · Maestros del Deporte
Designed a digital learning platform and created visual and video content for its community.
- 2020–21
Graphic designer · Wet Laundry
Developed campaign and social content for clients across sectors, collaborating with a multidisciplinary creative team.
02 / Practice
What I bring to a team.
I’m comfortable moving between discovery and delivery, and collaborating with researchers, strategists, developers and visual designers along the way.
03 / Foundations
A broad design education.
I studied Design and Advertising at Universidad Francisco de Vitoria, with a specialization in graphic, multimedia and interactive design. That blend continues to inform how I approach both digital products and communication.
See the work